ELKI SHEN
Old Melbourne Gaol as a starting point
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Publication Design
The design concept reimagines Bram Stoker's Dracula by transforming the physical structure of the book itself. Through techniques such as morphing, rotating, and cutting, the novel undergoes a visual metamorphosis, mirroring the eerie, shape-shifting nature of Count Dracula. While these design interventions evoke a sense of otherworldliness, the primary focus remains on maintaining readability, ensuring that the immersive experience enhances rather than hinders the narrative. This innovative approach not only brings the story to life in a new, dynamic form but also pays tribute to the transformative essence of the central character.