PuP STUDiO 2024
Brand Identity
PuP STUDiO is a playful, design-driven dog lifestyle brand that celebrates the unique bond between dogs and their humans. Tailored for a new generation of pet parents, our brand blends function with personality—offering toys, apparel, food, and everyday essentials that are as joyful and stylish as they are practical. Rooted in youthfulness, friendliness, and charm, PuP STUDiO creates a world where curiosity meets comfort, and where every product tells a visual story. Beyond products, we foster community through dog-friendly events and offer custom dog illustrations that turn everyday moments into lasting memories. With a brand voice that’s sweet, familiar, and just a little bit cheeky, PuP STUDiO exists to make life more fun—for both you and your pup.