K1T0 — elkishen

K1T0: 2022
Brand Identity

K1T0: is a comprehensive brand identity project for a conceptual dessert company focused on keto-friendly, low-carb, sugar-free treats. Designed for a younger millennial audience invested in health-conscious living, K1T0: aims to create not only a product line but an entire lifestyle built around anti-sugar values and guilt-free indulgence.

This commercial project includes the full design of brand strategy, logo system, packaging, marketing materials, store interior concepts, and social media assets. The identity balances a playful, approachable aesthetic with strong messaging about wellness and education. To balance the minimal palette, I integrated custom illustration throughout the identity—infusing the brand with warmth, playfulness, and character. The contrast between clean typographic structure and expressive line drawings becomes a key visual language that supports both clarity and charm.

My focus was to create a cohesive system that could span digital and physical touchpoints—from loyalty cards to storefront signage to EDMs—while maintaining clarity and emotional appeal. Special attention was given to visual consistency across a wide range of outputs, using unified typefaces (Gellix), a minimal black and white colour palette, and a flexible logo suite.

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